Contests & awards
How to craft a submission that effectively communicates your project's goals, methods, and potential impact to juries.
A practical, enduring guide to shaping a persuasive submission that clearly conveys your aims, approaches, and anticipated influence, making strong, memorable impressions on judging panels.
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Published by Matthew Young
July 27, 2025 - 3 min Read
In preparing a submission for a jury, you begin by articulating a focused purpose that guides every detail you present. Start with a concise, compelling mission statement that frames the project within a larger cultural or scholarly conversation. Then outline your core questions and the problems you aim to solve, ensuring relevance to the competition’s scope. Next, map the sequence of activities, from initial research to final outcomes, so jurors can trace logic and evaluate feasibility with confidence. Clarity here reduces ambiguity and demonstrates deliberate planning. A well-structured overview also helps you maintain persuasive momentum across the entire submission, inviting jurors to invest attention from the first line.
As you draft, balance aspiration with practicality. Describe your methods in a way that nonexperts can understand while preserving technical accuracy for specialists. Include your data sources, processes, tools, and milestones without overwhelming the reader with jargon. Emphasize how collaboration with mentors, peers, or community partners strengthens the project and broadens its impact. Address potential risks openly and present concrete mitigation strategies. Juxtapose your anticipated outcomes with measurable indicators, such as timelines, budgets, or evaluative metrics, to demonstrate accountability. When juries see attainable benchmarks, they gain confidence in your ability to deliver.
Build credibility through transparent methods, evidence, and collaboration.
The rationale should connect the project’s aims to broader benefits beyond the submission’s pages. Explain why the work matters now, what gaps it fills, and how it complements existing efforts in the field. Ground your argument in observable phenomena, case studies, or pilot results whenever possible. Avoid speculative assertions that lack evidence, but highlight potential pathways for replication, scalability, or long-term influence. A strong rationale answers the unspoken question jurors ask: does this project contribute something distinctive and durable? By weaving context, need, and impact, you build a narrative arc that invites jurors to care and invest.
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Visuals and narrative pacing play pivotal roles in communication. Use diagrams, timelines, and concise summaries as supplements rather than replacements for text. Each visual should have a clear purpose, labeled axes, and a takeaway that reinforces the accompanying prose. Maintain a steady pace in your writing; short paragraphs, active verbs, and varied sentence structures keep attention. When you present complex methodologies, stagger explanations so readers absorb one idea before moving to the next. Consistent formatting signals professionalism and respect for jurors’ time, reinforcing the credibility of your content.
Emphasize outcomes with clear metrics, timelines, and accountability.
Transparency is the currency of trust in any submission. Document your research design, data collection methods, and analysis steps with enough detail for replication by an informed reader. Include references to established frameworks or standards that anchor your approach in recognized practices. If you conducted pilots or preliminary studies, summarize outcomes honestly and note any limitations that emerged. Acknowledge inputs from advisors, collaborators, or communities that shaped decisions along the way. When readers observe open, methodical reasoning, they sense reliability, which strengthens the overall persuasiveness of your case.
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Demonstrate the project’s potential impact through tangible pathways. Outline who benefits, how effects will be measured, and when transformers are expected to occur. Consider diverse audiences, including students, practitioners, policymakers, or impacted communities, and tailor implications to their interests. Describe potential barriers to impact and strategies to overcome them, such as disseminating findings through accessible formats or building partnerships for wider adoption. Consider ethical considerations and data governance, clarifying how you protect stakeholders and maintain integrity. A well-articulated impact plan reassures juries that the project will produce meaningful, lasting change.
Highlight originality, relevance, and the quality of evidence offered.
Metrics should reflect both process excellence and outcome quality. Specify quantitative targets (for example, completion rates, milestones reached, or user engagement figures) and qualitative indicators (such as stakeholder satisfaction or narrative significance). Attach a realistic timeline that aligns resources with deliverables, showing when evidence will be generated to support conclusions. Assignment of responsibilities clarifies who leads each phase and how cross-functional collaboration will occur. Include a budget narrative that justifies expenditures and demonstrates cost-effectiveness. A precise accounting of inputs and expected outputs reassures juries that the project is sustainable under practical constraints.
Narrative coherence matters as much as technical merit. Weave the elements into a single, ongoing story that guides jurors from problem to solution to anticipated impact. Use consistent terminology, avoid contradictions, and foreground your unique voice without sacrificing professionalism. Show, don’t tell, by offering concrete examples, pilot data, or small-scale demonstrations that illustrate claims. Invite jurors to envision the project in action and imagine its benefits multiplied across contexts. A coherent narrative reduces skepticism and invites confidence in the proposed approach.
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Conclude with clarity, readiness, and a compelling vision.
Originality should emerge from a distinct perspective or method not previously applied in the field. Explain what sets your approach apart, whether it’s a novel synthesis of ideas, an innovative workflow, or a new artifact produced by the project. Connect this novelty to relevance, illustrating how it addresses current challenges or expands possibilities for future work. Evidence of originality can come from pilot results, early user feedback, or preliminary analyses that prove the concept has traction. When juries recognize novelty paired with practicality, they’re more inclined to view the submission as a valuable investment.
The quality of evidence underpins credibility across every claim. Present data and observations that are directly linked to your stated aims. Avoid overgeneralization by acknowledging uncertainties and describing how you will test them. Include peer input, external reviews, or comparisons with established benchmarks to validate your approach. If possible, provide samples, prototypes, or demonstrators that juries can examine. Robust evidence supports a persuasive argument that the project can withstand scrutiny and deliver reliable outcomes.
A strong conclusion repeats core messages without redundancy, reinforcing why the project matters and how it will unfold. Summarize the aims, methods, and expected impact in a concise, memorable way. Reassert the feasibility and readiness of the team, noting prior successes and current preparations that remove hesitation. A polished submission ends with a clear call to action for jurors: support this project, monitor its progress, and anticipate its contribution to the field. Leave readers with a final impression of confidence, coherence, and purposeful momentum. The closing should feel inevitable, not tentative, and invite ongoing engagement.
Finally, ensure accessibility and inclusivity in every element of the submission. Write with plain language where possible and provide glossaries or definitions for technical terms. Consider formatting choices that improve readability, such as sans-serif typography, readable line lengths, and accessible color contrasts. Offer translations or alternative formats when relevant to reach broader audiences. By prioritizing clarity, inclusivity, and user-focused design, you increase the likelihood that juries will fully grasp the project’s value and potential impact, aligning expectations with demonstrated capability and ethical consideration.
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